An ADVERTISING ACCOUNT MANAGER often serves as the link between a client and an agency team, representing the client/show's wishes to the internal departments at the agency, and representing the agency's capabilities to the client/show. On Broadway, this typically manifests when an ADVERTISING ACCOUNT MANAGER from one advertising agency is responsible for representing a production, venue, or show. This job entails making sure the advertisements remain faithful to the client’s vision and are produced and displayed in a timely manner and under budget.
A DIGITAL MARKETING MANAGER in theatre typically is in charge of all online marketing from video-creation, social media campaigns, digital advertisements, and sometimes even social media handles. They work in a company’s marketing department and stay on top of social trends, digital analytics, and help promote ticket sales, a show or client’s social presence, or awareness of upcoming events.
A GRAPHIC DESIGNER helps to create the visual identity of a show, working within an agency or in a freelance capacity.
A GROUP SALES MANAGER is in charge of maintaining, creating, and fostering relationships with prospective and current clients, developing partnerships with outside vendors and neighborhood partners, and most importantly, managing and processing orders from large group reservations. GROUP SALES MANAGERS typically work in the box office, with an emphasis on coordinating and selling large orders of tickets in order to increase group sales revenue.
The MARKETING DIRECTOR is in charge of the promotion and representation of the production, public image, and branding of the theatre organization or show.
The PRESS AGENT is a professional publicist who represents, acts on behalf of, and navigates clients, venues, shows, performers, etc. on all matters public relations.
A PROMOTIONS COORDINATOR is focused on making connections and building relationships with platforms, people and organizations to maximize a show’s reach beyond paid media.
The primary role of the SOCIAL MEDIA COORDINATOR is to create a presence and build a community around a show in the digital world.