Digital Marketing Manager
What does a Digital Marketing Manager do?
What does a Digital Marketing Manager do?
A DIGITAL MARKETING MANAGER in theatre typically is in charge of all online marketing from video-creation, social media campaigns, digital advertisements, and sometimes even social media handles. They work in a company’s marketing department and stay on top of social trends, digital analytics, and help promote ticket sales, a show or client’s social presence, or awareness of upcoming events. A DIGITAL MARKETING MANAGER may be responsible for both content creation for social channels, monitoring or listening to those social channels, as well as community engagement or responding to comments on social.
Skills
Expertise on various social media platforms and editing software | Understanding social trends and analytics | Strong written and verbal skills | Graphic Design | Proofreading
Pathways
Degree in marketing, media, and/or advertising | Internships
How to become a Digital Marketing Manager
How to become a Digital Marketing Manager
Today, many colleges and universities offer degrees and concentrations in marketing, advertising, graphic design, and communication. Those with an interest in working on Broadway in digital marketing can work for the venue or production itself or work for an outside company that is outsourced by the venue. Internships are great opportunities to get hands-on experience in digital marketing, as well as courses that can strengthen one’s skill set.
Union/Organization Affiliation
Resources
- American Theatre’s “Market to New Audiences”
- LinkedIn’s “How Digital Marketing Can Put Your Theatre on the Map”
- Variety’s “How Broadway’s Digital Marketers Aim for Buzz Outside the Box”
- SoldOutRun’s “The Big List of Theatre Marketing Tactics”
Theatre Everywhere's "Rian Durham from Situation Interactive"
The Producer's Perspective Podcast Episode- Damian Bazadona
The Producer's Perspective Podcast Episode- Sara Fitzpatrick