Press Agent

What does a Press Agent do?

What does a Press Agent do?

The PRESS AGENT is a professional publicist who represents, acts on behalf of, and navigates clients, venues, shows, performers, etc. on all matters public relations. PRESS AGENTS deal directly with the media when news affects their clientele. They also coordinate interviews and events, press releases, media and press nights, and social media outreach.

Skills

News writing | Creative writing | Communication law | Advertising | Marketing | Publicity | Proof reading | Events

Pathways

Degree in journalism, public relations, entertainment business, and/or theatrical management | Internships

How to become a Press Agent

Many colleges and universities offer degrees and concentrations in journalism, communications, and/or public relations. Press agents for Broadway shows, professionals, or firms often have a strong background in such concentrations, as well as marketing. Those looking to be a press agent in theatre should look for internships and assistant positions in public relation firms and marketing companies.

Broadway Blogspot's "Susan L. Schulman - Theatrical Press Agent"

The Producer's Perspective Podcast Episode- Adrian Bryan-Brown

Cunytv's "One to One: Irene Gandy"