Press Agent
What does a Press Agent do?
What does a Press Agent do?
The PRESS AGENT is a professional publicist who represents, acts on behalf of, and navigates clients, venues, shows, performers, etc. on all matters public relations. PRESS AGENTS deal directly with the media when news affects their clientele. They also coordinate interviews and events, press releases, media and press nights, and social media outreach.
Skills
News writing | Creative writing | Communication law | Advertising | Marketing | Publicity | Proof reading | Events
Pathways
Degree in journalism, public relations, entertainment business, and/or theatrical management | Internships
How to become a Press Agent
How to become a Press Agent
Many colleges and universities offer degrees and concentrations in journalism, communications, and/or public relations. Press agents for Broadway shows, professionals, or firms often have a strong background in such concentrations, as well as marketing. Those looking to be a press agent in theatre should look for internships and assistant positions in public relation firms and marketing companies.
Union/Professional Organization Affiliations
Resources
- Capacity Interactive’s Podcast “CI to Eye with Chris Boneau”
- Off Broadway Alliance’s “Press Agents”
- BroadwayWorld’s “Industry Interview: Inside the World of Broadway PR with Matt Polk!”
- Broadway News’ “The Role of a Press Agent, According to Veteran Irene Gandy”
Broadway Blogspot's "Susan L. Schulman - Theatrical Press Agent"
The Producer's Perspective Podcast Episode- Adrian Bryan-Brown
Cunytv's "One to One: Irene Gandy"
"Behind the Curtain" Matt Polk, Press Agent for Come From Away