Promotions Coordinator
What does a Promotions Coordinator do?
What does a Promotions Coordinator do?
A PROMOTIONS COORDINATOR is focused on making connections and building relationships with platforms, people and organizations to maximize a show’s reach beyond paid media. They can be found at an agency within the Marketing department, working under the MARKETING DIRECTOR or in the Partnerships Department working under the DIRECTOR OF PARTNERSHIPS/PROMOTIONS. The day-to-day tasks of a PROMOTIONS COORDINATOR include creating and implementing a strategy for barter advertising, setting up promotional partnerships, handling grassroots marketing efforts, maintaining ongoing correspondence with GROUP SALES MANAGERS, and organizing special events, both within the theatre and with outside partners.
Skills:
Experience in marketing and events | Clear communication | Strong written and verbal skills | Attention to detail | Organization | Critical thinking | Project management | Cold outreach
Pathways:
Degree in Marketing or Communications | Assistant | Internships
How to become a Promotions Coordinator:
How to become a Promotions Coordinator:
Many colleges and universities offer degrees and/or concentrations in Marketing, Communications, and Public Relations. For those in college or just starting out, internships and assistant level positions are valuable opportunities to learn from those currently leading the industry.