Careers.Broadway is intended to be a resource through which students and interested people of all ages find information and opportunities relating to careers in the Broadway industry. We have tried to include as much information as we could find, and we will update the site whenever more information comes to our attention. While many people are aware of the jobs that are visible when attending theatre (actors, musicians, ushers, etc.), there are many behind-the-scenes jobs that make shows happen as well. We hope you enjoy learning more about these exciting careers!

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Press Agent

What does a Press Agent do?

The PRESS AGENT is a professional publicist who represents, acts on behalf of, and navigates clients, venues, shows, performers, etc. on all matters public relations. PRESS AGENTS deal directly with the media when news affects their clientele. They also coordinate interviews and events, press releases, media and press nights, and social media outreach.

There are also press related positions specific to touring productions. A Tour Press Representative serves as the liaison between the show and the local presenter, representing the show’s needs to all departments at the touring venue. The press rep is responsible for creating the communication strategy and plan for the tour; organizing and building the show program (Playbill); providing media training to the actors; scheduling all local interviews, social media takeovers, community engagement activity, education initiatives, and more. The Tour Press Representative and the TOUR MARKETING DIRECTOR work closely together to ensure that all points of communication with consumers and the press are aligned. This role falls under the union jurisdiction of ATPAM (Association of Theatrical Press Agents and Managers).

Skills

Pathways

Degree in journalism, public relations, entertainment business, and/or theatrical management | Internships

How to become a Press Agent

Many colleges and universities offer degrees and concentrations in journalism, communications, and/or public relations. Press agents for Broadway shows, professionals, or firms often have a strong background in such concentrations, as well as marketing. Those looking to be a press agent in theatre should look for internships and assistant positions in public relation firms and marketing companies.

Union/Professional Organization Affiliations

Association of Theatrical Press Agents & Managers (ATPAM)

Resources

Capacity Interactive’s Podcast “CI to Eye with Chris Boneau”
Off Broadway Alliance’s “Press Agents”
BroadwayWorld’s “Industry Interview: Inside the World of Broadway PR with Matt Polk!”
Broadway News’ “The Role of a Press Agent, According to Veteran Irene Gandy”

Broadway Blogspot's "Susan L. Schulman - Theatrical Press Agent"

The Producer's Perspective Podcast Episode- Adrian Bryan-Brown

Cunytv's "One to One: Irene Gandy"

"Behind the Curtain" Matt Polk, Press Agent for Come From Away