Graphic Designer
What does a Graphic Designer do?
What does a Graphic Designer do?
A GRAPHIC DESIGNER helps to create the visual identity of a show, working within an agency or in a freelance capacity. A GRAPHIC DESIGNER works with the CREATIVE DIRECTOR and/or the ART DIRECTOR on the process of creating a poster (key art) for a show. Once the initial key art design is established, the GRAPHIC DESIGNER will work as part of a team to create the visual media required for the show. This includes designing posters and marquees of various sizes for the front of the theatre, creating outdoor advertisements for billboards, subway posters, taxi tops, and phone kiosks, advertisements for web and print, shareable content for social media, and email blasts. The GRAPHIC DESIGNER also consults with web developers in creating the visual appearance of a show’s website.
Skills:
Adobe Creative Suite (Photoshop, Illustrator, InDesign) | Video editing software (Final Cut Pro, etc.) | Knowledge of typography and color theory | Creative thinking | Able to adapt to different styles | Works well on a team | Understanding of technical specifications for digital and print media
Pathways:
Degree in Graphic Design | Freelance Graphic Design | Internships
How to become a Graphic Designer:
How to become a Graphic Designer:
Many colleges and universities offer Bachelor’s or Associate degrees in Graphic Design. Sometimes these degrees are titled differently, such as ‘Communication Design.’ One could explore art and design schools that may offer programs separate from degrees. These programs can also help with developing a portfolio, which is often required to apply for Graphic Design degree programs.
Union/Organization Affiliation: N/A
Resources:
- AIGA’s “Besides Passion, What Makes a Good Graphic Designer Truly Great? By Ram Castillo”
- Simon Garfield’s “Just My Type”
- Gary Hustwit’s “Helvetica” (Documentary)