Social Media Coordinator
What does a Social Media Coordinator do?
What does a Social Media Coordinator do?
The primary role of the SOCIAL MEDIA COORDINATOR is to create a presence and build a community around a show in the digital world. The SOCIAL MEDIA COORDINATOR is responsible for establishing and maintaining the voice of a show online, generating interactive content ideas, building a following across social media platforms, and sparking engagement among fans to drive brand loyalty. They can be found at an agency within the Marketing Department, working under the DIGITAL MARKETING MANAGER and the MARKETING DIRECTOR overseeing the overall marketing strategy or in the Digital, Social Media, or Content Departments. The SOCIAL MEDIA COORDINATOR is in charge of the organic social media strategy, social media customer service, influencer outreach, content creation and implementation, and oversight of the content calendar.
Skills:
Expertise on various social media platforms | Understanding of current social media trends and apps | Strong written and verbal skills | Attention to detail | Creative mind and visual eye | Organization | Knowledge of marketing | Customer Appreciation | Data Analysis | Proofreading and writing social media copy
Pathways:
Degree in Communications, Media Studies, or Marketing | Assistant | Internships
How to become a Social Media Coordinator:
How to become a Social Media Coordinator:
To enter into the social media world today, it is common to get a degree in Communications, Marketing, or Media Studies. Many colleges and universities also now offer degrees with a specific focus on Social Media. For those in college or just starting out, internships and assistant level positions are valuable opportunities to learn from those currently leading the industry.
Union/Organization Affiliation: N/A
Resources:
All-In-One Social Media's "What Does A Social Media Manager Do"
Social Media Examiner's "Social Media Marketing Strategy in 5 Steps"